
I'm Not a Broker. I'm Not a Certified Valuator.
I'm someone who's actually sat on the other side of the table.

For most of my career, my job has been to look at businesses like yours and find every reason to pay less, or walk away entirely. That's what buyers do. It's not personal, it's the job.
Most exit advisors have only ever sat on the seller's side. They've never had to actually decide whether to write the cheque. I have. And that's the entire reason this assessment is built the way it is, not around what you've hoped is true, but around what buyers actually test for.
I remember one owner, convinced his business, turning over around £300k a year, was worth £3 million. Not because anyone had properly valued it. Because it felt like it should be, after everything he'd put into it. His own broker stood there and told me, plainly, "that's just what the owner wants." That's not advice. That's someone telling a business owner what he wants to hear, right up until a real buyer shows him the truth.
I built this assessment so you find that gap out first, quietly, on your own terms, with time to actually do something about it, instead of finding out mid-negotiation when it's too late and too expensive.
"Industry data consistently shows roughly 80% of UK businesses that go to market never actually sell. Most owners find out what's working against them only after it's too late to fix it."
HOW IT WORKS
Three Steps. About Two Minutes.

Answer a few quick questions
Mostly yes/no, about how your business actually runs day to day — no digging through paperwork, no accountant needed.

Get scored across 4 areas buyers actually test for.
Owner Dependence, Systems & Processes, Management Team, and Commercial Strength, the same lens a real buyer would use.

See exactly what's affecting your value, not a guess
This isn't a made-up valuation. It's a clear, specific breakdown of what's actually working against you, and what isn't, so you know what to do next.
What You’ll Be Scored On

Owner Dependence
How much of the business still runs through you, the decisions, the relationships, the problems only you can solve.

Systems & Processes
Whether what you've built can run without you having to explain it every time.

Management Team
Whether your team can actually carry weight, or whether you're still the one they come back to

Commercial Strength
How much of your revenue would survive losing your biggest client and how much of it just depends on being asked back.
Ready to Find Out?
